This article has been updated on 9/4/2019 with the article entitled “Have You Seen the Changes in these Facebook Tools?"

For the real people of the world, for the we're not exactly what you'd call millionaires, for the small business owners, for the just starting out-ers: Get Your Money’s Worth!  If you only have $20 to bring to the grocery store, don’t walk in and grab a box of $20 gourmet cookies and walk out.  You don’t have any milk to dip those cookies in, the cookies have nuts and you don’t even like nuts, and for the record –they don’t even taste good.  Your mission was not a success.  On the flip side of that coin, don’t walk in and grab 20 items from the dollar section either.  You don’t need a tiny rubber spatula or mini slinky that will get tangled before you leave the store.  Get what you need.

I feel like there are a lot of people these days that jump into things a little quickly –especially when it comes to anything that has to do with the internet.  I would give you the “back in my day” speech; but, I’m only 23 so that would be both ridiculous and irrelevant.  When it comes to your business; however, you should take a bit of time to make sure all your ducks are in a row.  I’m all for taking risks and trying new things.  Just make sure you’re prepared is all I’m saying.

Here are 5 things you must consider before making – or remaking your website. 

These are some important points folks, read up.

The great beast that is the internet is a tricky business tool to maneuver, especially for those of us who aren’t as computer literate as others.  Don’t get me wrong, it’s a great asset to all of us; however it can be slightly daunting to sit back and look at the scope of what you’re trying to accomplish with your business.  Where to start?!  - is a common and completely reasonable question.  There are so many paths to take to make sure your business is a success, but figuring out which will have the greatest payoff can take some good old fashioned trial and error. 

By answering "The Five Ws" journalists provide the complete story to their readers. If you haven't discussed "The Five Ws" with your web developer, you may not be providing a complete website to your visitors. And an incomplete website with vague goals won't ever perform the way you want it to.

What are your answers to these five questions about your website?