One of the additional reports you can add to your services is the Rank Tracker which measures your ranking in Google’s search results. This report is specifically for businesses to monitor their performance at the local level, so your report will use the city or zip code of your customers as the search location.

A blog on your website is a powerful tool, and yet many businesses don’t have one or don’t update it, missing out on these valuable marketing opportunities:

The use of large language models like those developed by ChatGPT and Google is going to impact traditional search. There’s no doubt about that — and the changes are imminent.

It’s no secret at this point that your business needs to be easily found online, and one of the best ways to do that is through directory listings. What are directory listings? We’re so glad you asked!

It's really easy for business owners to get lost in the day-to-day of running a business. If that's you, here's why you need to take a step back and work on the big picture instead.

If you could just show them what you do, wouldn’t customers love what you offer? That was the challenge for our Sprocket team. And here’s how we’re meeting it:

While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review:

In July, about 3,000 workers across 61 different companies in the United Kingdom embarked on the largest four-day workweek trial in the world. The six-month trial was organized by nonprofits 4 Day Week Global and 4 Day Week UK Campaign along with researchers at the think-tank, Autonomy.

Now, as the six-month trial comes to an end, the results proved to be widely beneficial to both workers and employers:

New AI content tools are popping up left and right. These tools can help you write a social post, or a whole blog post, answer any question, or even create a brand-new image! This is great and helpful when you only have a little time or need more inspiration. But the big question is, are AI tools actually helping us? Should we be using them to create our content?

Looking for some quick tips to maximize your social media marketing efforts this year? Social media advisor Angie Gensler has put together a listing of 24 do’s and don’ts to help get you on the right track, and ensure that you’re making the most of your efforts.